.about-grid { display: block; }
.pull-quote {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.4vw, 44px);
  line-height: 1.25;
  letter-spacing: -0.01em;
  color: var(--ink);
  border-left: 3px solid var(--ember);
  padding-left: 32px;
  max-width: 24ch;
}
.not-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.not-card {
  background: var(--bone);
  border: 1px solid var(--line);
  padding: 32px;
  border-radius: var(--radius);
}
.not-card .not-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--ember);
  margin-bottom: 18px;
  font-weight: 600;
}
.not-card h3 { margin-bottom: 12px; font-size: 26px; }
.not-card p { font-size: 15px; line-height: 1.55; color: var(--muted); }

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.audience-card {
  background: var(--bone);
  border: 1px solid var(--line);
  padding: 36px;
  border-radius: var(--radius);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.audience-card:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 24px -16px rgba(26,26,26,0.15);
}
.audience-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ember);
  font-weight: 600;
  margin-bottom: 18px;
}
.audience-card h3 {
  font-size: 26px;
  line-height: 1.15;
  margin-bottom: 14px;
}
.audience-card p {
  font-size: 15px;
  line-height: 1.6;
  color: var(--muted);
}

.principles { display: flex; flex-direction: column; gap: 32px; }
.principle {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding-bottom: 32px;
  border-bottom: 1px solid var(--line);
}
.principle:last-child { border-bottom: 0; }
.principle-num {
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.14em;
  color: var(--ember);
  font-weight: 600;
  padding-top: 4px;
}
.principle h3 { margin-bottom: 8px; }
.principle p { font-size: 16px; line-height: 1.6; color: var(--muted); }

@media (max-width: 820px) {
  .not-grid { grid-template-columns: 1fr; }
  .audience-grid { grid-template-columns: 1fr; }
  .audience-card { padding: 28px; }
  .principle { grid-template-columns: 1fr; gap: 12px; }
}